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Lowsley said. Aaron gets too zealous with the last throw, but Jake can help with that. “The original Jake was actually an employee. “As we look ahead, we’re excited about the possibilities, the potential to develop an organization with even broader experiences and perspectives, and the rewards and improved business outcomes we believe are associated with inclusive and diverse organizations.”. Sometimes commercials are the best part of TV. 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Jake Stone never imagined how life would change when he responded to the casting call from State Farm Insurance employees. Long ago when I used to watch TV I remember this ad: Clever. "Uh, kakis," Jake 2.0 also answers before asking a co-worker, "Hey, do they ever ask you what you’re wearing?" Post was not sent - check your email addresses! . However, the role of Jake has been expanded and has become very demanding. Leave a comment. However, there is a new person in place of the customer service employee. In this new version, the new customer service employee leans over to ask his neighbour, "Hey, do they ask you what you are wearing?" Similarly, why doesn’t the original character take his position if he still appears in the commercial advert? - February 2, 2020 07:29 pm EST. Now that we understand what happened to the original Jake from "State Farm," we can attest to the fact that the ad is there to last for ages. “Nationwide makes a point to lead through inclusion across our entire organization, not just in marketing. Let’s see what a spokesperson from State Farm has to say about this. The new campaign starts with the original advertisement, where a middle-aged, mildly overweight white male is in his living room, wearing pajamas in the dark at 3 a.m., answering questions over the telephone. Thank you! Beyond the Odom Jr. adds, Nationwide’s diversity-focused national campaigns have included “Goals,” a spot highlighting Nationwide’s sponsorship of the Walter Payton NFL Man of the Year Award, and “Dome,” a spot featuring guest celebrity Sage Steele. % of people found this article valuable. The original actor still maintains the aspect of a good neighbour. “It’s important that we’re providing chances for people to compete for opportunities within the company,” she said, “whether that’s at the entry level, like our recruiting efforts with groups like [historically black colleges and universities], or using this culture to allow people to rise through the ranks into management.”. Jake is now black and the original white man merely gets a cameo in that commercial. Jake Stone is a tv actor from Illinois, United States. At the same time, the insurer has an active social media strategy by which it communicates a commitment to diversity. The 2020 version of "State of Unrest" commercial advert makes us recall the original advert. All rights reserved. “At the end of the day, consumers want to see themselves in insurance storylines and ads.”. By continuing to use our site, you accept our revised Privacy Policy. Allstate declined comment. From the time he graced our screens, he has become an icon. As she recalled, the commercial was a hit. So no, this is not about “we needed a professional actor,” because Jake’s roll will be come more complex. It has also been reported that the need for a professional actor was hence … SO, BULLSHIT! Wait! As a result, people of color are increasingly being featured in insurance advertisements,” Derede McAlpin, a crisis management expert and chair of the litigation and diversity & inclusion practice groups at LEVICK, a public relations firm, acknowledged of changes made so far. A follow-up interview revealed that most of his friends and family from all over called him to inquire if the TV guy was indeed him. “We want every associate’s voice to be heard, valued and respected,” Jones said. While the original Jake is an employee at the company, the new character is a professional actor. State Farm’s sly update of its “Jake from State Farm” campaign is one of a number of property/casualty insurers’ advertising campaigns that increasingly acknowledge diversity in the world around them—and in the customers they hope to reach. You sacrificed white Jake in order to show how “woke” you are to the “woke” America. Well, Stone is from Bloomington, Illinois. 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Is the original Jake from State Farm in the new commercial? Super Bowl 2020 sees the San Francisco 49ers taking on the Kansas City Chiefs in Miami, look for even more hilarious Super Bowl commercials and outlandish reactions as they unfold. Riiiiiiight. pic.twitter.com/egXLmVPbnL, I love Jake from State Farm. That’s easy for them too. Photo by Rowen Smith on Unsplash The Evolution of Jake. Lowsley said that has included diversity certification for its recruiters in order to help them “more proactively identify diverse talent and utilize new external partnerships.” The insurer is also starting to work with its business resource groups to solicit their input for recruiting and hiring, and also use “their insight, networks and affiliations to strengthen our current practices and identify opportunities to engage with more diverse talent.”. So, this may mean it will take some time to see changes at the higher ranks,” Morss-Fischer said. Lowsley said The Hanover has also given development and awareness training on unconscious bias to all of its employees, with a focus on ensuring “foundational context and knowledge, as well as inclusive leadership workshops for all managers.”, The Hanover has also taken steps to diversify its recruiting and hiring practices. According to Ramon Jones, Nationwide’s chief marketing officer, these types of campaigns are important in a more diverse world. So, where is Jake from State Farm from? He was born in 1980s, in the … The original Jake debuted in a genuinely funny 2011 State Farm commercial. When State Farm Insurance released its commercial called "State of Unrest" in 2011, everyone couldn't help but notice how well Stone spoke out his words. “According to reports, Jake will feature being his naturally helpful self in many culturally relevant situations.”. Hot take: The Jake from State Farm ad is better than almost every ad you will see in the next four hours. It happened to me. So why couldn’t said “professional actor” have been white? Morss-Fischer added that State Farm also focuses on making the company itself a more diverse place. Create a free website or blog at WordPress.com. Let’s see what a spokesperson from State Farm has to say about this. Rocketed to fame for his appearances as Jake from State Farm in a series of viral commercials for the insurance company. Jake isn’t a call center rep or an agent or a claims rep. MacKenzie also noted the insurer’s “Building a Legacy” spot, based on Hispanic small business owners’ insights, and she said it did well in both digital and social media. ‘Jake From State Farm’s’ Miraculous Race Change! He represents who we are as a company—a helpful humanization of what a good neighbor should be. “. Change ). Change ), You are commenting using your Twitter account. Super Bowl 2020: The New Jake From State Farm Has Viewers Freaking Out, Travis Scott Rep Says Real Reason For Instagram Account Deletion Not Related To Batman, Nintendo and Amazon Team Up for Special Super Mario Bros. 35th Anniversary Boxes, Disney World Increasing Dining Reservation Capacity, John Sessions, Actor and Comedian, Dies at 67, Krispy Kreme Giving Free Doughnuts to Voters on Tuesday, Asteroid Reportedly Worth $10,000 Quadrillion Flying Through Space, What's Next For Theaters After the Pandemic? Yes, he had his skin lightened, yes he had his nose shaped to the point of deformation, but never, EVER, did he accomplish what this little known white man has done: A COMPLETE RACE CHANGE! But most fans can't help but ask, "What happened to the original Jake from State Farm? News for the P/C Insurance C-Suite - Focused reporting from reliable sources and experienced financial journalists. He can be any race or gender.”, The actor who has the job now responded to an open casting call. The iconic white character is now a younger Black man. These efforts have been ongoing in recent years, though they stand out during a spring and summer where Americans have protested and rioted for equality and against police brutality. Morss-Fischer said he was the clear favorite and “just happened to be African-American.”. Wait! About joshw2434 year old guy. Go to next page for details on Jake Stone’s net worth and earnings. Patrick Mahomes really appreciates the “Patrick Price” on his insurance. the assistant Vice-president of Marketing from State Farm, Patti Morris stated that the original Jake was great at … “Embracing diversity and inclusion should be a core value of every company,” Jones said. State Farm has released a new commercial to promote its great rates. Plus Jake looks like a valet. He transcends job titles. Jake From State Farm Gets Free Pizza (And A Lot Of Other Food) July 26, 2020 7 Comments In this past Super Bowl, State Farm’s big commercial brought the return of one of its most famous characters . The ad gained so much popularity that the insurance company decided to recreate the advert. The General, owned by American Family, could not be reached. The neighbour who answers is the original Jake from the 2011 advert. The new campaign starts with the original advertisement, where a middle-aged, mildly overweight white male is in his living room, wearing pajamas in the dark at 3 a.m., answering questions over the telephone. At the time when Stone acted his part in the first commercial advert, he was an employee.

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