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What actions (or lack of actions) contributed to NOKIA’s fast decline? Continue using the old software while they test the new option or wait for the market to test them all and then follow. They may also need to partner with other luxury brand names to create new and exciting phones that their current customers will feel the need to have. Get Your Custom Essay on, By clicking “Write my paper”, you agree to our, Salmon Processing Facility: Narsal Trondheim, https://graduateway.com/nokia-case-study-analysis/, Get your custom Nokia’s main problem is the outdated operating system and the risk of going Disclaimer: The reference paper provided by Australian Assignment Help should be used as a model paper, and are not intended to be submitted to the universities. The vision statement of the company is to deliver an outstanding customer motoring experience through honesty and trust (Our-Vision-Values, “2013”). However, in order to achieve success in innovation, there are various factors that act as determining factors and these include firm’s culture, the experience with innovation, the multidisciplinary character of R&D team and the support from the top management. This has adversely affected the market shares of the company and it has become a significant managerial issue for the company to revive its brand name. In order to stay competitive with other phones Vertu will need to stay up to date with the software. In order to implement the new software, a new device will need to be created. Define the Problem The analysis of the case of Nokia suggests that all these aspects are mostly lacking in respect to the company, as the managers were not able to introduce the new concepts into their products, the R&D team failed to utilise the key findings in introducing new products into the market and finally, the management’s approach also seems to be highly laggard, as despite introducing new and innovative smart phones, the management has undertaken decisions to take back their approach from introducing new and highly advanced smart phones to other small range of phones (Panne, Beers and Kleinknecht, 2003). our expert writers, Hi, my name is Jenn Key Issues Intro Nokia, the Finnish telecommunications company, is not only the world’s leading mobile phone manufacturer but also Europe’s biggest brand and the world’s 5 th biggest brand according to the Business Week – Interbrand ‘Best Global Brands 2009’ report. However, in respect to Nokia, this aspect has been significantly lacking, as the analysis of the case revealed that Nokia has devised the concept of a colour touch screen phone which is set above a single button and this concept is mainly planned by the Nokia team seven years before Apple Inc. 2. Rationale for Investigating the Problem: The main rationale behind investigating this managerial issue is that despite making significant efforts in terms of R&D expenditure, Nokia is not able to present a smart phone that can compete strongly against iPhone. QUESTION 1 Vertu: Nokia’s luxury mobile phone for the urban rich. In this case study of Nokia Vertu, a luxury phone, I will review the strengths, weaknesses, opportunities and threats of the company. It has been argued that the higher level of benefits can be achieved from a product provided it has been introduced in the market on timely basis. Further, its inability to compete with the iPhone has resulted into the shift in its focus from smart phones to its basic phones. QUESTION 2 your own paper. Thus, the analysis of the Nokia case indicates that there are various managerial issues as faced by the company which has resulted into significant decline in the level of market share. Vertu will need to drive excitement to their customers and maybe offer a trade in allowance to offset the cost of the new device if they are required to purchase a new phone to get the updated software. But such introduction of Nokia Lumia phones has not been successful in allowing the company to achieve the lost market shares. 5. This aspect clearly indicates that the lack of sufficient ability of the management at Nokia to revolutionise the market through its smart phones (Rosier, Morgan and Cadogan, 2010). This is the major strategic blunder on the part of management of the company.

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