ghost kitchen london
The opening of McDonald’s first ghost kitchen comes on the heels of its Q3 earnings call, in which the company announced that delivery accounts for more than 10% of its U.K. business. PKL has over 600 portable kitchens in our hire fleet. Other chains trying their hand at the format include Chick-fil-A, Red Robin, Outback Steakhouse and FAT Brands. To keep pace with this convenience-driven trend, chains are turning their attention to not only delivery solutions like ghost kitchens, but also to-go-only models. If you’re looking for something more bespoke, we also manufacture permanent modular kitchen solutions (we call them KitchenPods). It’s still early days for the ghost kitchen concept, and as I noted with The Spoon’s most recent market map, this is a part of the restaurant industry that will change rapidly over the next year as it becomes more commonplace among both restaurants and consumers. Ghost kitchens, also known as virtual kitchens, have cropped up in increasing numbers across the U.S. and U.K. in recent years. on Chick-fil-A soon signed a lease for exactly the same reason. The epicenter of one of the hottest new gastronomic trends lies nowhere else but here, behind gray concrete piers and construction fences, surrounded by graffiti-covered walls and thumping hip-hop beats. Save my name, email, and website in this browser for the next time I comment. Dive Brief: McDonald's has opened its first ghost kitchen, located in London’s Hanworth district, to meet growing demand for delivery. The restaurant of the future, or 4.0 as it were, is the subject of trend research, competitions and wild speculation. Alicia Kelso Delivery companies can use customers’ order histories to identify their preferences, which in turn allows them to identify gaps in a particular neighborhood’s range of culinary options. 290 0427 24 | PKL is authorised and regulated by the Financial Conduct Authority No. In order to remain competitive over the long term, restaurants have to keep coming up with new ideas. Who gets to own the customer data? Ghost Kitchen is a collective of virtual food brands, available for delivery and grab n' go. McDonald’s is hardly the only restaurant brand exploring virtual kitchens to alleviate back-of-the-house pressures. Plastic. Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Reddit (Opens in new window), Click to email this to a friend (Opens in new window). 729665 | Stella Way, Bishops Cleeve, Cheltenham, GL52 7DQ | PKL Group is a division of, We’ve outlined some of our more popular temporary kitchen units below, however our full range can be viewed. When the third-party delivery service opened the doors on its own ghost kitchen facility in Redwood City, CA this year, it had four existing restaurant chains onboard — all of whom it approached because the company had user data that said people were looking for that type of food in the California Peninsula area. Dark kitchens use food market mega-trends Deliveroo Editions - the ghost kitchen arm of the London-based food-delivery app, Deliveroo, announced plans in 2017 to set up 30 kitchens in London and Brighton. Additionally, we can provide a flexible solution that would allow you to swap a certain number of items of catering equipment throughout the year to help you cope with any menu changes, or changes to the restaurants using the equipment. make the most sense for which brands will become clearer. Much like grocery stores display their own brand of pasta on the shelves along side CPG brands (or, for a more web-friendly parallel, Amazon has its own Amazon Basics brand), ghost kitchen providers will start to use their facilities to house their own virtual restaurant concepts that compete with those of their tenants. Considering Uber Eats is McDonald’s delivery partner, its experience in the ghost kitchen space could enable the quick-service giant to expand here as well. Uber Eats has 5,000 ghost kitchens globally, and a big chunk of that unit count is in the U.K. Globally, McDonald's delivery business is expected to generate $4 billion, or about 4% of sales this year. We’ve worked with some of the World’s leading meal delivery service operators to provide kitchen infrastructure to help support and grow their operations. McDonald’s, for example, recently introduced a new to-go-only format in London, with touchscreen ordering, smaller staff and smaller menus. Pick-up orders and courier services are replacing tables and chairs. Expect these and many other questions to surface in the next year as the ghost kitchen goes mainstream. Discover announcements from companies in your industry. We’ve outlined some of our more popular temporary kitchen units below, however our full range can be viewed just here. PKL Group (UK) LtdStella Way, Bishops Cleeve, Cheltenham, Gloucestershire, Have a watch of our latest case study where we worked with @LoweRental to create the perfect catering set up for Ch… twitter.com/i/web/status/1…, Copyright PKL Group (UK) Ltd 2019 | Registered in England and Wales No. On the other hand, investing in one’s own satellite kitchen, rather than relying on delivery services, involves a significant level of financial risk. In May 2018, Deliveroo announced a £5 million innovation fund to explore new ventures, including developing new restaurant concepts to be operated out of Editions kitchens.
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