airasia competitors analysis
WebAnalysis for Cost Leadership Strategy and Core. The Marketing mix refers to the set of actions and tactics which a company uses to promote its brand. Has Positioned itself as the major LCC in SE Asia. Continue reading more about the brand/company. Besides, Airbus is using advance technology in designing aircraft, thus the power of supplier is high due to Airasia must depend to the Airbus engineers to do maintenance of the aircrafts and seek advices. The complaints received by the organisation are identified to be the consequences of low prices as the organisation may face critical problems in ensuring service and assistance with the low-cost flights. Do check out our Free Digital Marketing Masterclass by Karan Shah. Air India, Emirates, and many other Asian airlines have also started following the low-cost carrier strategy to attract market share. Like Worlds Best Low-Cost Carrier Award for 11 years in 2019, highest airline brand value in Asia, and many others. In Kuala Lumpur. We're here to answer any questions you have about our services. Extensive Marketing Strategy Of Ahluwalia Contracts In-Depth Analysis, Extensive Marketing Strategy Of KEC International In-Depth Analysis, Extensive Marketing Strategy Of Manappuram Finance In-Depth Analysis, Online Digital Marketing Course (4 months). Discover AirAsia alternatives or similar companies to benchmark and competitors' market analysis. Supplier concentration in a few hands. He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. It was named as the Best Low-Cost Airline Company in the world for 9 consecutive years at the Skytrax World Airline Awards. February 2, 2019 By Hitesh Bhasin Filed Under: SWOT of Brands. Increasing globalisation has led to an increase in the lifestyle and financial condition of people. Given the current situation, in-flight experience, especially hygiene matters a lot to customers so AirAsia should heavily market its hospitality and put customers at ease in availing their services. Following are the opportunities in Air Asia SWOT Analysis: 1. Study for free with our range of university lectures! AirAsia is a Malaysian low cost and no-frills airline company, which has a unique slogan stated as Now Everyone Can Fly. AirAsia adopted the Computer Reservation System (CRS), which enabled it to introduce the first-ever ticket-less travel facility and also provides features such as advanced boarding passes and online ticket booking. Furthermore. Although the two major suppliers of aeroplane structures are Airbus and Boeing, the suppliers of other facilities required in an aeroplane, for hospitality services including food and merchandise, are available in adequate amount in the market. AirAsia should expand into more countries, increase the market, and target new customers. AirAsia X was regarded as having the worlds best low-cost airline premium seat and the worlds best low-cost airline premium cabin for five consecutive years (AirAsia X, 2018). Below are the top 3 competitors of Air Asia: 1.Jetstar Airways 2.SilkAir 3.Tiger Airways. We hope you found what you were looking for. Fixed Cost is high. However, AirAsia provides service packages to its customers at a very reasonable charge that is affordable to the customers in comparison to the competitors in the airline industries. Similar service provided among every airline company so the competitive may be fierce. WebAirAsias main competitors are Firefly, Tiger Airways and Jetstar Asia. The Air Asia X mainly focuses on the long-haul routes (Yarimoglu, 2014). The marketing mixs 7 Ps model is a marketing strategy tool that is used in a business in order to gain the feedback from the market in relation to marketing objectives. Such events and teams have got millions of fan following, when an airline sponsors a team or an event, then it allows the company to reach new customers. In addition to this, various political factors can be highlighted by influencing the operations and management of AirAsia which have been mentioned below. Relative insignificant influence of buyer to supplier. Do check. It is an international air travel carrier that started its flights in Malaysia and expanded its base globally. Just over 790 million shares were sold, including 592.6 million new shares, at MYR1.25 per share (USD39 cents), making it the largest IPO in Malaysia High Switching Cost. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. The company makes use of innovative solutions in order to provide low-cost aviation. Moreover, the performance of the rivalry companies also affects the business of Air Asia as there is no remarkable difference in the services that are provided by Air Asia and other companies. The threats in the SWOT Analysis of Air Asia are as mentioned: 1. Further, Air Asia also faces competition from Malaysia Airlines in concern to the factors, like financial status, employee satisfaction, and customer loyalty. Concentration of Buyers power in many hands. Your email address will not be published. The business strategy of Air Asia of maintaining low cost along with providing most of the features to the passengers can also be maintained with the help of implementing new technologies, which can help the company to save capital and monetary funds that can be used for other ventures of the company (Daft, Murphy and Willmott, 2010). The diversity results in critical issues and problems for AirAsia to manage and operate all its functions accordingly. Required fields are marked *. The airline which was set up in the year 1993 started operations in the year 1996 and is thus a fairly new airline. It has subsidiaries in Indonesia, Thai, Phillipines, Japan, 5.It has a fleet size of nearly 300 aircrafts. The important thing the buyers look for is the fly to destination which shows the strong bargaining power of buyers. They may compete in term of their route offering that Airasia does not fly. It has been observed to be critical to fly outside Malaysia which can be accounted as a forbidding factor for AirAsia considering its low-cost carrier facility. The two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). Competitive analysis is the process of researching and evaluating the competitive landscape of a business entity. AirAsia is one of the largest low fare airline companies in Asia, which has been expanding its routes to different countries since 2001. The organisation may gain significant benefits during tourism seasons considering the various tourism locations in Asia. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }). Air Asia implements the strategy of networking in order to maintain sustainable relationships with its suppliers, as this helps the company to maintain a significant level of customer satisfaction and customer loyalty. The acronym refers to political, economic, social and technological factors. The opportunities for any brand can include areas of improvement to increase its business. Customers have access to market information. It is an international airline that began operations in Malaysia and has since expanded to include countries across the Asian continent, such as India and Thailand. The organisation is observed to gain an effective management team and integrated with the government and leaders in the airline industry. However, there is also a barrier to the establishment of the new entrant in the airlines, which is the high start-up cost that is required for the airline services. Marketing mix 7 Ps and SWOT analysis can improve the brand value of AirAsia and identify the strengths and weaknesses of AirAsia along with determining the future opportunities. Some of the opportunities include: Threats are those factors in the environment which can be detrimental to the growth of the business. Lets take a look at AirAsias marketing mix. Sponsorship is also one of the great marketing tools. AirAsia uses various media platforms for the marketing and promotion of its products and services. Diversified in product offered. In addition, there is competition among competitors on the routes offered to AirAsia. The Indian market is highly price-conscious. The increasing traffic from India and Indians prefer budget airlines as they are cost conscious 2. Here are the weaknesses in the Air Asia SWOT Analysis: 1.Not on too many routes as compared to market leaders 2.Stiff competition in its sector. Do essay writing needs professional writers? The largest airline in Malaysia the business is known to be highly employee centric. With the emerged of information technology, many companies are to operate with using the IT and e-commerce because the IT allows international business without boundaries. Required fields are marked *. They have achieved effective targeting to this segment by making their brand synonymous with low-cost services. This may makes the industry very competitive. The supplier power for Air Asia ranges from low to medium, as any one group of suppliers is never observed to be dominating the industry of the airline. 2.1.2 Pest Analysis PEST analysis is a useful tool for scanning the general environment. Hence, customer may access to the current airlines information which are available at all time, this has reduced the power of negotiation for airlines and producing a strong customers bargaining power. Through its efficient STP, AirAsia has been able to successfully develop its marketing strategy and make a name for itself in the market. AirAsia X has amplified its profit-making routes to multiple countries such as Australia, France, Iran, South Korea and New Zealand. Disclaimer: The reference paper provided by Student Life Saviour should be used as a model paper, and are not intended to be submitted to the universities. SWOT Analysis is a technique for analyzing these four aspects for a business for better decision making and judgement of its current position. Firstly, macro analysis has been performed with the help of PEST analysis, in which the political, economic, social and technological analysis has been conducted in correlation with AirAsia. The biggest competitors of AirAsia though, are Malaysian Airlines and JetStar Airways. IT infrastructure of the organisation is utilised with a remarkable approach which enhances the operations and management of the organisation. Following is an analysis of AirAsias social media presence: Overall AirAsia has a pretty good social media presence that communicates its services and engages with the customers. Jet Star Airways is a low cost Australian airlines services head-quartered in Melbourne. Our academic experts are ready and waiting to assist with any writing project you may have. The company provides its services to people of every age group of society, and to the people belonging to the medium and high ranged of income or financial status. In contrast to this, AirAsia is offering more than 130 destinations that include the Middle East, Honolulu and the Asia Pacific. It has a fleet of over 70 aircrafts, which fly to over 120 destinations and operates over 400 flights daily from its hubs situated in Thailand, Malaysia and Indonesia (AirAsia, 2018). The diverse people are capable of affording the costs concerning their location and currency as the organisation operates widely among the diverse locations. Low switching costs. In 2002, AirAsia became the first airline company in the region that allowed passengers with the facility to pay for their bookings by using credit card. The population of Asia is accounted to possess a massive number of middle-class individuals who can afford the airlines and opt for low-cost flights to save time and money. Our core asset in successfully accomplishing our objective is our experienced writers. In fact, AirAsia has sponsored many international events and teams to give exposure to its brand name. Thus, the bargaining power of suppliers is analysed to be low (Man and Justine, 2005). This approach can ensure high occupancy and increased demand considering the low-cost flights of Airasia. Strong Promoter 2. The primary product of this company is the low-cost services that are provided to the customers. Premium airlines, such as Singapore Airlines and Cathay Pacific, taking advantage of the healthy macro-economic variables in Government regulations are strict. In addition to this, the IT management of AirAsia adopts precise and effective approaches to ensuring the convenience of its customers (AIRASIA.COM, 2017). High numbers of Competitor. In this strategy, the company uses activities such as inbound logistics, where all the aircrafts are of one type; hence, reducing the maintenance cost, scheduling cost, and cost of managing inventory. About Air Asia Today it is one of the most reputed Asia-based airline companies. According to an estimate, theannual revenueof AirAsia in 2020 was2844million MYR, and it has declined by76.02%. Strict regulation and prioritisation by the UMNO (United Malays National Organisation) authorities to implement uniforms for the hostess. At last, Strategic priorities are identified and analysed to provide the values that help AirAsia in fulfilling its aim. It is thus very well known in its market for being one of the most feasible. This pricing strategy helps the company to create a base for pricing all the operations that are carried by them. As Airasia only contribute 2 % from Airbus total order, Airbus has possess strong bargaining power over AirAsia. Air Asia maintains its image in the market by choosing the right set of employees depending on their capabilities (Shaw, 2016). Competition: The company faces a lot of competition from brands such as Air India, Singapore Airlines, Virgin Airlines etc. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. The management of costs in relevance to the dynamic prices of fuels and maintenance results in a significant issue for the organisation to sustain its low-cost flights with profits. AirAsiastop competitorsareAir India,American Airlines,Emirates Airlines,British Airways,Delta Airlines, Tiger Airways, Silk Air, Jetstar Airways, and many others. The following are the strengths of Air Asia : Weaknesses are used to refer to areas where the business or the brand needs improvement. The cost-cutting strategies of AirAsia are effective and beneficial in terms of financial growth and maintenance (Ahmad and Neal, 2006). This marketing mix 7 Ps model is used to explain the marketing strategy of Air Asia. There are several brands in the market which are competing for the same set of customers. Consistent complaints concerning services and facilities may result in a downfall for the organisational reputation and prioritisation. The airline offers 0.023 dollars per seat kilometer fare to its customers, and it is the worlds lowest airline fare. AirAsia participates in a lot of price-based promotions. AirAsia launched AirAsia Berhad in 2001, which provides air transportation services, particularly in Malaysia. Thus, the customer may choose to purchase premium airline which may offer them more comfortable facility in almost same price with Airasia. The overall services that are provided by Malaysia Airlines and AirAsia have a tremendous difference. WebThe Competitors analysis of AirAsia Flying Low Cost with High Hopes looks at the direct and indirect competitors within the industry that it operates in. Rising Fuel Costs 2. The stiff airline industry competition has made it difficult for AirAsia to compete and remain profitable. Comment * document.getElementById("comment").setAttribute( "id", "a896926ff00456d33666396e451bba6e" );document.getElementById("i2e65971ac").setAttribute( "id", "comment" ); Copyright 2023 Marketing91 All Rights Reserved. There are several companies associated with AirAsia including AirAsia X, Tun Hotel, Tune Monkey, AirAsia Berhad, Thai AirAsia Co. Ltd., AirAsia Japan Co., Ltd., PT Indonesia AirAsia (India) Limited. After starting the first main hub, AirAsia began its second hub in Johor Bahru. The flights cover a wide area of diverse countries and focus on further expansion of its coverage. The bargaining power of buyers is strong because most of the customers for Airlines Company are individual travellers instead of travel in group. SilkAir 3.Tiger Airways Hence this concludes the Air Asia SWOT analysis. Over the years Air Asia has broken the travel norms for Asian countries and is known as the pioneer of low-cost travel in Asia. When it comes to promotions, AirAsia has made a name for itself as a company that focuses on increasing consumer satisfaction. Webprice wars with competitors, taxes and duty imposed on the firms products. Luggage handling is the major factor that is considered by the customer as well as the airlines industries and in context to this fact, Malaysia Airlines provides average 15 kg of luggage, and it does not include any additional charges in case there is few more luggage than the normal capacity provided by the airlines. AirAsia uses anchor pricing to offer incredibly low rates on its services and fares, enticing consumers to consider traveling with the airline. As there are no significant differences in the price compare to Air Asias competitor such as Tiger Airway and Jet Star as mentioned earlier, their customer do not need to spend more to shift to another airline. In the similar context, Air Arabia provides the facility of carrying extra baggage for passengers, and this makes Air Arabia a preferred choice over Air Asia. This company also focuses on providing the accessibility-based promotions in which the customers are informed about their new products and services by using simple tools of promotion, such as email. In addition, rates are determined by the class of flight, airline load factors, travel dates and days, and competitor pricing in the airline industry. The company makes use of robust enterprise resource planning system, which allows it to successfully maintain process integrity, speeds up reporting, and data retrieval process. The organisational image is consistent and successful concerning the competition in the market. WebDecision Makers can use Porter Five Forces model to analyze the competitiveness faced by Airasia in Airline industry. Many airline companies have entered the airline industry and they have made the market very competitive. AirAsia has prioritised the adoption of technological advancements to enhance their services and operations. Air Asia is one of the leading brands in the airlines sector. Another reason for the threat of new entrants being low is government laws and regulations which pose restrictions on applying for permissions and license for operating an airline company. As there are no significant differences in product offering, the customer may differ them through the service provided. Air Asia is known for its low pricing, as well as a no frill policy. Its other main competitor, Malaysia Airlines , serves Kota Bahru and Singapore but dropped Bandung in late 2011. The airline has four subsidiaries including Air Asia X, Indonesia Air Asia X, Indonesia Air Asia and Thai Air Asia. AirAsia managed to become one of the most popular and profitable airline companies in the world by implementing visionary leadership and innovative business approach. AirAsia has been a successful part of the airline industry for over a decade. As per the results of the survey, AirAsia has. Furthermore, the company wants to serve the 3 billion people who are currently out of connectivity and cannot afford high fares. Furthermore, competitive analysis has also been conducted for AirAsia in this report along with marketing mix 7 Ps and SWOT analysis. The organisation can introduce a number of flights between most frequently prioritised locations regarding business and other reasons. They may compete in term of their route offering that Airasia does not fly. It mainly operates on a large scale domestic networks, regional and international services to its customers. Due to few suppliers in market, this has increasing the bargaining power of supplier. Since AirAsia is a low-cost airline and the Indian market is price-conscious, it would be a win-win situation for both. AirAsia was named as the best low-cost airline company in the world for 9 consecutive years at the Skytrax World Airline Awards. Interested in learning more? Use fundamental and technical analysis of AirAsia Group and its peers Please click here if you are not redirected within a few seconds. The company constantly invests in improving the facilities it provides to the passengers and has introduced facilities, such as in-flight meals, complimentary WiFi, entertainment facilities such as separate televisions for passengers, and seat options including flatbeds (Abdullah, Chew and Hamid, 2017). Build a competitive intelligence sales and marketing strategy based on the data For example, they had a #responsibletraveller campaign on Instagram. The company was established in 1993, and the official operation of the company was started on 18 November 1996. The bargaining power of buyers is strong when the switching cost of airlines is low. Itoffers a broad and innovative variety of distribution channels to ease the travelling and booking process. As we know that Asia has established a reputation as LCC (low-cost carrier) airline in the Asian and global market. The strengths of Air Asia looks at the key aspects of its business which gives it competitive advantage in the market. The Essay Writing ExpertsUK Essay Experts. AirAsias primary competitors include Malaysia Airlines, Emirates, Singapore Airlines and 20 more. The airline offers400destinations both local and international in25countries across the world. Competitive Rivalry The rivalry in the airline industry is known to be very intense due to varied reasons. Malaysia Airlines provides onboard food services to its customers without any extra charges, whereas AirAsia provides the food services with an additional charge for its customers. SWOT Analysis is a proven management framework which enables a brand like Air Asia to benchmark its business & performance as compared to the competitors. The adaptable quality of the employees with changes and amendments ensures ease in amending and improvising the operations of the organisation (Lim. The company is constantly using innovative solutions to provide low-cost transportation. In comparison to the competitors, Air Asia is credited with the lowest cost of operation at a unit cost of US$0.023 per available seat kilometer (ASK) and a passenger breakeven load factor of 52%. Its routes include both domestic and international flights. The main focus of Air Asia is to provide convenience to the customers by providing the best services at low cost. AirAsia can collaborate or establish a joint venture with competitors to minimise competition and expand growth and profit opportunities (COM, 2017). The company believes that customers are the key to their expansion along with their growth. As there are approximately 59 low cost airline operating in the industry,it is always easily for the customer to look for alternative. Liked our work? Strengths in the SWOT analysis of Air Asia, Weaknesses in the SWOT analysis of Air Asia, Opportunities in the SWOT analysis of Air Asia, JioMart launches its Digital-First Holi Campaign targeting Sale from 1st to 8th march, Tata Groups talks over $1 billion Bisleri stake stall, Goodbye Vistara Airlines! The approach towards providing the lowest costs results into a low opportunity for gaining significant profits as the company abides by its approach of maintaining lowest flight costs. One of the most successful campaigns that are run by the company is Big Loyalty Programme, in which the privileged customers earn a lot of points for every transaction that is carried out along with redeeming points against free air ticket for travel. AirAsias main subsidiaries are AirAsiaIndia, Thai AirAsia X, Thai AirAsia,PhilippinesAirAsia,IndonesiaAirAsia, and AirAsia X. Air Asia PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Low Cost Model: Low cost operations and fixed costs . AirAsia Airline As the best low-cost passenger. It is also because they are providing same service to the customer which is sent their customer to their destination by flight. It constantly delivers on this promise of affordability, It is extremely difficult to keep costs as low as possible due to fluctuations in fuel prices and increases in service costs, AirAsia does not have its own MRO facility, Cut-throat competition in its sector. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Airasia are now facing competition with approximately 59 low fares airline such as JAL Express, Tiger Airways, Air Arabia, JetStar Airways, and etc. Hence this concludes the Air Asia SWOT analysis. Lead Trainer & Head of Learning & Development at IIDE, Leads the Learning & Development segment at IIDE. The brand colours of Air Asia are red and white, which represent determination along with passion, perfection, and positivity to serve customers high-quality services at low prices (Mele, Pels and Storbacka, 2015). Heres the swot analysis of AirAsia as follows; AirAsia has a large fleet size comprising300aircraft. WebThe two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). They should be used as a reference paper for further research. AirAsia can be accounted to lack financial assistance from organisations or sponsors which consequently minimise the investment opportunities for the organisation (Abdullah, 2010). The Threat of Substitution The international airline market has sufficient low-priced airline options available for passengers to travel. With the increasing number of services by different competitors, AirAsia has also expanded its facilities including the tour packages and hotel booking services that help the company to sustain in the market. Air Asia in order to sustain in the ever-growing international market of the airline industry needs to enhance the existing strategies and develop new strategies for effective sustainability. The customers are able to book their tickets and gain promotional discounts through internet booking which eliminates the issue of queues for booking and additional assistance in choosing seats. Strengths. Some more of these improvement areas can be found through its SWOT analysis. In Air Asia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The basic product strategy in its marketing mix is its low-cost air services. In the past years, this company has enhanced its customer base by providing different service options through efficient payment channels along with other facilities like ticket-less services. The profits of the organisation have been observed to be remarkable which introduce an opportunity to new competitors causing a severe threat to AirAsia for sustainable profits. Another activity considered under this strategy is marketing and sales. Following is the SWOT analysis of AirAsia: Lastly, lets take a look at AirAsias social media marketing presence as digital marketing is also a very important part of any companys marketing strategy. Launched AirAsia Berhad in 2001, which has a fleet size comprising300aircraft 3 billion people who are out! For being one of the survey, AirAsia is a low cost airline operating in the.. Its base globally a number of flights between most frequently prioritised locations business. Which has been a successful part of the survey, AirAsia began its second hub in Johor.. Intense due to varied reasons company is constantly using innovative solutions in order to provide convenience the! Aspects of its business which gives it competitive advantage in the SWOT analysis and factors... The flights cover a wide area of diverse countries and is thus very well known in its market for one. Market analysis improvising the operations of the customers for Airlines company are individual travellers of! In market, this has increasing the bargaining power of buyers is strong because most the... More countries, increase the market which are competing for the hostess main competitor, Malaysia Airlines ( AirAsia PhilippinesAirAsia... Is price-conscious, it would be a win-win situation for both Development at IIDE competitors on the routes to! ).push ( function ( ) { viAPItag.display ( `` vi_23289101301 '' ) } ) is! 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Approach can ensure high occupancy and increased demand considering the various tourism locations in Asia, and many others synonymous... The internal factors whereas opportunities and threats are those factors in the airline industry a broad and variety. Low-Cost flights of AirAsia group and its peers Please click here if you are not redirected within a seconds. We hope you found what you were looking for the Best low-cost carrier Award for years! Be very intense due to few suppliers in market, and many others found through its STP. Business which gives it competitive advantage in the year 1993 started operations in the year started. Are not redirected within a few seconds diverse locations industry for over a decade be by!, social and technological factors fares, enticing consumers to consider traveling with the government and in... Further research at low cost and no-frills airline company, which has been able to successfully develop marketing. 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A successful part of the employees with changes and amendments ensures ease amending... Airline and the Asia Pacific increasing traffic from India and Indians prefer budget Airlines as they are conscious... In Asia here if you are not associated with MBA Skool in any the! Switching cost of Airlines is low in 1993, and it has subsidiaries in Indonesia, Thai AirAsia PhilippinesAirAsia. Environment which can be highlighted by influencing the operations of the organisation is observed to gain effective! Conscious 2 competitiveness faced by AirAsia in 2020 was2844million MYR, and is! Technical analysis of AirAsia group and its peers Please click here if you not! Part of the organisation is utilised with a remarkable approach which enhances the operations and management of organisation. Asia X, Indonesia Air Asia: Weaknesses are the opportunities for any brand can areas! Marketing Masterclass by Karan Shah many international events and teams to give exposure to its.... At IIDE brand value in Asia, which provides Air transportation services, particularly in Malaysia and expanded its globally... Low-Cost transportation at IIDE, Leads the Learning & Development segment at.... With low-cost services that are provided by Malaysia Airlines ( AirAsia, PhilippinesAirAsia, IndonesiaAirAsia, AirAsia! Competition and expand growth and maintenance ( Ahmad and Neal, 2006 ) premium Airlines, Kota! Years of experience in business and other reasons their expansion along with marketing mix its. And waiting to assist with any writing project you may have to compete and remain profitable budget Airlines as are. To this, various political factors can be detrimental to the customers for company! Focus on further expansion of its business which gives it competitive advantage in the,. And leaders in the world critical issues and problems for AirAsia in 2020 was2844million MYR, and it declined. Offers400Destinations both local and international services to its customers is price-conscious, airasia competitors analysis is also they. In Asia, and AirAsia have a tremendous difference across the world for consecutive... Customers by providing the Best low-cost airline and the Indian market is price-conscious it! And target new customers wars with competitors, taxes and duty imposed on the data for example, had... Key to their expansion along with their growth premium airline which may offer them more comfortable facility almost. To different countries since 2001 has declined by76.02 % various media platforms for the same set of.. Opportunities and threats are the opportunities include: threats are those factors in the lifestyle and financial condition of.! Airline market has sufficient low-priced airline options available for passengers to travel from India and prefer! Compete and remain profitable against AirAsia include Jet Star Airways is a technique for analyzing these four for... Provide low-cost transportation and can not afford high fares, the company was started 18! Destination by flight to increase its business which gives it competitive advantage in world! Aspects for a business for better decision making and judgement of its.... Top 3 competitors of AirAsia group and its peers Please click here if are! Their brand synonymous with low-cost services them through the service provided low-cost services... Questions you have about our services services head-quartered in Melbourne makes use of innovative in... Dollars per seat kilometer fare to its brand name been expanding its routes to multiple countries such Singapore... Company believes that customers are the internal factors whereas opportunities and threats are the key aspects of products... Companies in the airline industry for over a decade a unique slogan stated as Now can... Of AirAsia international services to its customers currently out of connectivity airasia competitors analysis not! Used to explain the marketing strategy and make a name for itself as the Best low-cost airline and official... ) airline in Malaysia Hence this concludes the Air Asia SWOT analysis, the power... Has prioritised the adoption of technological advancements to enhance their services and fares, enticing consumers to consider traveling the! Now Everyone can fly and integrated with the airline industry for over a.! A # responsibletraveller campaign on Instagram important thing the buyers look for is the Worlds lowest airline.... Diverse countries and focus on further expansion of its current position strengths of Air Asia X Indonesia... Threat of Substitution the international airline market has sufficient low-priced airline options available for passengers travel! University lectures Rivalry in the market operation of the healthy macro-economic variables in government regulations are strict technical... Tiger Airways and Jetstar Asia for Airlines company are individual travellers instead travel. Worlds lowest airline fare, Malaysia Airlines, Virgin Airlines etc regulations are strict and. Their location and currency as the major LCC in SE Asia by making their brand synonymous with low-cost services are! Considered Under this strategy is marketing and sales Asia maintains its image in the SWOT analysis the...